Icek ajzen biography of abraham
The theory of planned behavior - si & management.
Icek Ajzen
Institution
University of Massachusetts Amherst
Current Position
Professor of Psychology Emeritus
Highest Degree
Ph.D.
Icek ajzen biography of abraham
in Social Psychology from University of Illinois at Urbana-Champaign, 1969
Online Media
My research deals with the concept of attitudes and, in particular, the relation between verbal attitudes and overt behavior.
In addition to continuing my work on the theory of planned behavior, I am currently interested in three main issues.
Relation Between Intentions and Actions
Being hypothetical, intentions tend to overestimate readiness to perform desirable behaviors and underestimate readiness to perform undesirable behaviors.
My research deals with the possibility of correcting these biases in the context of contingent value measurement, and with the role of implementation intentions.
Automatic/Habitual versus Reasoned Behavior
Although incorporating automatic processes, the theory of planned behavio