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'Before we knew it this little website had 350,000 users'
The BBC's weekly The Boss series profiles different business leaders from around the world.
This week we speak to Adi Tatarko, co-founder and chief executive of US home improvement website Houzz.
When Adi Tatarko and her husband decided to renovate their California home in 2009, they found it wasn't as easy as they thought it would be.
"We were really excited about decorating and we had ideas, but the process became unbearable," Ms Tatarko says.
"Seeking out architects and designers who had the same vision as us was so time consuming."
The pair turned to the internet for help but found a dearth of websites offering support and inspiration - and so the idea for Houzz was born.
The community-based platform features articles and photos posted by architects and interior designers, as well as product recommendations. It also connects users with industry pro